Apple Challenges 'Unprecedented' €500M EU Fine Over App Store Steering Rules image

Apple Appeals Record €500M EU Fine Over App Store Steering Rule Allegations

Date: Jul 8, 2025

Category: Policy


Apple has officially filed an appeal against a record €500 million ($570 million) fine imposed by the European Union, challenging accusations that it breached the Digital Markets Act (DMA) by restricting developers from steering users to alternative payment options outside the App Store. The European Commission levied the hefty penalty after concluding that Apple’s App Store policies unfairly limited competition and consumer choice, particularly by preventing app developers from informing users about cheaper payment methods available outside Apple’s ecosystem. The DMA, which recently came into force, aims to curb the market dominance of major tech platforms and foster a more competitive digital marketplace. In a statement to MacRumors, Apple described the fine as “unprecedented” and claimed it exceeds the requirements set forth by the law. The company maintains that its App Store policies are designed to ensure user safety and privacy, while also providing a fair platform for developers. Apple further argues that the European Commission’s decision could undermine the security and user experience that customers expect from its ecosystem. Apple’s appeal is expected to initiate a lengthy legal process, potentially setting a precedent for how the DMA is enforced against other tech giants. The outcome could significantly impact the future of app distribution, payment processing, and digital market regulation within the EU. As the case unfolds, industry observers and developers alike are closely watching, as the decision may reshape the balance of power between platform owners and app creators across Europe. Read the source »

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